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Middle Management Salary Survey - 3 Example Jobs: e-Commerce Marketing Manager | Pastoral Care Head | Budget Director

e-Commerce Marketing Manager
Area: 193000700000 Survey Title: Middle Management Salary Survey

Categories

No. of
Incumbents

Mean

First
Decile

First
Quartile

Median

Third
Quartile

Ninth
Decile

Rate of
Error
Public Databases
Annual Salary $84,274 $44,811 $60,235 $83,257 $125,781 $151,295
Incentive/Variable Pay $7,669 $1,841 $7,593 $18,993 $25,833
Total Direct Annual Compensation $91,943 $44,811 $62,076 $90,850 $144,774 $177,128
ERI Assessor Databases
Annual Salary $87,601 $72,642 $79,128 $86,479 $96,036 $104,467
Incentive/Variable Pay $7,429 $6,161 $6,710 $7,334 $8,144 $8,859
Total Direct Annual Compensation $95,030 $78,803 $85,838 $93,813 $104,180 $113,326
Survey Participants' Databases
Annual Salary $103,323 $81,627 $92,130 $103,049 $113,968 $124,471
Incentive/Variable Pay
Total Direct Annual Compensation $103,323 $81,627 $92,130 $103,049 $113,968 $124,471
Position Description

Manages and oversees the organization's electronic commerce or electronic business efforts. Heads the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website. Contributes to the design and implementation of website marketing plans. Develops and heads marketing tests and new programs. Manages representatives who may call on existing or potential customers.

Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor. Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships. Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies. Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and web development staff. Provides leadership for the website development staff. Provides marketing advice to organizational units. Makes forecasts on anticipated market sales. Promotes satisfactory customer relations. Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate. Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends.


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Copyright © 2013 ERI Economic Research Institute, Inc. All rights reserved. ERI Economic Research Institute is an Authorized User of selected Statistics Canada data under Agreement Number 6184. ERI’s intellectual property rights include Patent Nos. 6,862,596 and 7,647,322, "System and method for retrieving and displaying data, such as economic data relating to salaries, cost of living and employee benefits." Other Internet-related applications are Patents Pending.
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